The Challenge

When I joined Kishmish Organic Skincare as a Digital Marketing Manager, their monthly sales were just 480K PKR. They had great products but lacked the right digital marketing approach. My goal was simple: fix the issues, attract more customers, and boost sales.

Step 1: Fixing the Basics

1. Made the website user-friendly – improved navigation, product pages, and checkout.
2. Did on-page SEO – targeted the right keywords and wrote blogs to bring organic traffic.
3. Worked with the sales team – understood what customers actually needed.

Step 2: Creating Engaging Video Ads

1. Designed videos that solved customer problems.
2. Posted them on the website, Instagram, Facebook, and WhatsApp to get attention.
3. Result: Sales jumped to 1.7 million PKR in the first month!

Step 3: Running Google Ads

1. Set up Google Merchant Center and uploaded all products.
2. Launched Google Shopping Ads to attract serious buyers.
3. Result: Sales hit 2.9 million PKR in the next month!

Step 4: Using Influencers & Customer Content

1. Collected real customer reviews & videos (UGC – user-generated content).
2. Paid influencers to promote the brand and build trust.
3. Helped increase brand credibility and conversion rates.

Step 5: Testing & Scaling

1. Tested different ad creatives, audiences, and messaging.
2. Found the winning ads and increased budgets to scale further.

The Final Result?

After optimizing everything, we hit 4.5 million PKR in sales per month!

What Worked?

1. Fixed website & SEO to attract more visitors.
2. Created high-quality video ads to keep people engaged.
3. Teamed up with sales & content teams to focus on customer needs.
4. Scaled Google & Meta Ads to maximize growth.

This was one of my biggest successes in digital marketing!