The Challenge
When I joined Chughtaiz – The Trend Setter, they were generating only 200-250 leads per month with a Cost Per Result (CPR) of 1200 PKR. Their budget was limited, and attracting elite-class, high-net-worth clients was a major challenge.
Understanding the Market
I collaborated closely with the sales team to identify the right locations and audiences to target. Since our product was premium, we needed to ensure that our ads reached the right people in the right cities.
Daily meetings with the sales team helped us analyze customer behavior and pinpoint areas where our potential clients were coming from. This step was crucial in refining our ad targeting.
Creating High-Impact Ad Creatives
To attract high-value clients, I focused on:
- Producing video creatives that highlighted the problems our target audience faced and provided clear solutions.
- Aligning content with the aspirations and lifestyle of high-net-worth individuals.
- Using UGC (User-Generated Content) from actual customers to build credibility.
- Collaborating with paid influencers to enhance brand trust and awareness.
First Month Breakthrough
With these strategies, we saw immediate results—our lead count jumped to 490 leads in the first month, nearly double the previous numbers. This success proved that our refined targeting and creative strategy were working.
Scaling Through Data-Driven Optimization
Since this was a new field for me, I relied on aggressive A/B testing to refine our campaigns. Key optimizations included:
- Testing multiple audience segments based on income level, interests, and buying intent.
- Running low-budget test campaigns to determine the best-performing locations and demographics.
- Adjusting ad copies and creatives to improve engagement and conversion rates.
- Focusing on winning campaigns by reallocating budgets to high-performing ad sets.
The Final Results
After identifying the best-performing strategies, I scaled the campaigns while keeping the budget constant. This led to:
- 796 leads per month (a 3X increase in leads).
- 300% reduction in CPR without increasing ad spend.
- Better audience targeting and ad performance through continuous testing and optimization.
Key Takeaways
- Market research & sales collaboration led to precise audience targeting.
- Video creatives & influencer collaborations enhanced engagement and trust.
- Strategic testing & budget allocation maximized ad performance.
- Data-driven campaign scaling resulted in exponential lead growth.
This campaign was one of my biggest achievements in digital marketing, proving that with the right strategy, even high-ticket businesses can scale effectively while maintaining budget efficiency.